Overview
Project
The goal was to create a digital platform for Collectif Lumen, a collective of emerging European artists. AlterArt Magazine aimed to showcase their work and promote their exhibitions across Europe. The challenge was to design a platform that would allow users to easily discover little-known artists, access virtual galleries, and explore interactive content, including interviews, events, and a calendar of upcoming exhibitions.
My Role
UX Research
Scope
Exploration
Personas
User Journeys
Interviews
Design
Wireframes
Prototyping
Design System
Testing
Usability Testing
A/B Testing
Iterations
“I need a space where my art can truly be seen and appreciated, not buried under mainstream trends.”
Max - Mixed Media Visual Artist
UI Proposal
Introduction
For the AlterArt Magazine interface, my UI design approach focused on creating a visually engaging and intuitive experience across desktop and mobile. I established a consistent visual language with bold artwork and clean typography to highlight alternative art, ensuring a responsive design that adapts seamlessly to all devices and prioritizes accessibility on mobile. The simple, intuitive navigation provides easy access to core sections like « Trends, » « Events, » and « Artists, » while prominent call-to-action buttons guide users smoothly through the platform.
Design System
The Design System for AlterArt Magazine serves as a foundational guide, ensuring visual consistency and usability across all elements of the platform. It defines colors, typography, layout structures, and interactive components to create a seamless experience that prioritizes accessibility and clarity.
