Art Direction
My Role
I ensure that all design elements align seamlessly with overall objectives while managing projects and fostering collaboration with designers, developers, and stakeholders to bring ideas to fruition.
My role encompasses the application of agile methodologies and scrum practices to enhance project efficiency, fostering an environment rich in creativity and innovation.
By utilizing co-creation techniques, such as design thinking, I actively involve users and stakeholders in the design process, ensuring that their insights and needs significantly influence the final outcomes.
Furthermore, I act as the guardian of design, maintaining high standards of quality and adherence to user-centered principles.


My Objectives
Create visually appealing designs that improve user experiences and achieve project goals.
Encourage teamwork across departments to ensure alignment with timelines and objectives.
Improve workflows and processes using project management and agile methods for better productivity.
Promote a design culture that values experimentation, ongoing improvement, and user-focused results.